Project Serena
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- August
- 31
I wasn’t going to bring it up, I’m no fashion maven and I hate the focus on style over substance, but when Serena did her Heidi Klum impersonation yesterday it triggered my memory.
On this season’s “Project Runway” there was a designer, Bonnie, who said she had worked with Serena in the past. Bonnie said that working with tennis stars in creating outfits was a challenge because they need to think they are experts, and they need to be led to a workable idea.
OK, so I’m outted as a PR watcher. But I couldn’t help but think of Bonnie when Serena said this:
“When I was designing it, I was like, we need to keep the silhouette really simple and just have the fabric and the pattern do all the talking.”
Uh-huh.
And while I’m ranting. This is the second straight day that the crowd here will be subjected to Maria Sharapova’s rainbow kisses. It’s that condescending little move she makes to all the sides of the stadium after a win. But I’m not picking on her alone. I thing Andre Agassi’s four-corner bow is equally annoying.
Now I’ve gone and trashed a legend. Let the hate posts begin.













I’m waiting for Maria Sharapova to say (a la Paris Hilton) that she “like cries when she chooses her clothes, because they are so good”. She is insufferable. Of course the 4-sided wave to the crowd started with Connors in 91, and his silly fist-pumping to all sides.
I don’t mean to go off on a rant here, but can you imagine Allen Iverson considering designing his own clothes? or how about Brett Favre? Or even Diana Taurasi?
I know Steph has his $14.99 sneakers, but thats a far cry from the $200+ outfit Maria slaps on…